Maybe we have had a similar journey... you know it starts off by making up your mind to eat healthier and develop better habits, but let's face it sticking to a plan can be challenging.

I am a big advocate for organic whole foods, but being as busy as I am, it is not always easy to find healthy foods and snacks readily available. I found myself running into stores and looking for food that would satisfy my hunger, but that wasn’t loaded with nasty chemicals, fillers, and preservatives. When I found a protein bar with cleaner ingredients, it usually left a bad aftertaste.

That started an idea, what if we could make something that was clean, healthy, and organic that had all the decadence of a candy bar that set off at least 20g of protein and an overall taste explosion that would make you question if this could really be a healthy bar.

The answer became clear we needed to create a bar without seed oils, without sucralose or other bad chemicals.

We also wanted to make sure that it tasted like something we would actually crave. Linear bar was born. A line of protein bars loaded with complex flavors, deeply satisfying and designed with intent, to keep you powered up through your next workout or thru the work day.