A 100% Organic Protein Bar

Maybe we have had a similar journey... you know it starts off by making up your mind to eat healthier and develop better habits, but let's face it sticking to a plan can be challenging.

I am a big advocate for organic whole foods, but being as busy as I am, it is not always easy to find healthy foods and snacks readily available. I found myself running into stores and looking for food that would satisfy my hunger, but that wasn’t loaded with nasty chemicals, fillers, and preservatives. When I found a protein bar with cleaner ingredients, it usually left a bad aftertaste.

That started an idea, what if we could make something that was clean, healthy, and organic that had all the decadence of a candy bar that set off at least 20g of protein and an overall taste explosion that would make you question if this could really be a healthy bar.

The answer became clear we needed to create a bar without seed oils, without sucralose or other bad chemicals.

We also wanted to make sure that it tasted like something we would actually crave. Linear bar was born. A line of protein bars loaded with complex flavors, deeply satisfying and designed with intent, to keep you powered up through your next workout or thru the work day.

We wanted to select the best ingredients for Linear Bar. One of the ingredients we focused on was coconut oil as opposed to what is found in most protein bars, seed oils such as canola oil, sunflower oil, soybean oil.

Most seed oils are high in Omega 6 fatty acids, a type of polyunsaturated fat. Because most Americans are already consuming so much Omega 6 fatty acids, it can throw off the ratio of Omega 6 fatty acids to Omega 3 fatty acids, causing an inflammatory response in the body.

While a little inflammation is unavoidable, and may even be beneficial to the body, too much inflammation is linked with metabolic syndrome, Type 2 diabetes, and heart disease, just to name a few.

But let me talk about canola oil. According to the Canola Council of Canada, the word "canola" is a contraction of "Canada" and "ola," referring to oil. Canola oil doesn’t come from a canola plant, but rather from the rapeseed, a relative of the turnip family. Rapeseed oil was used as a lubricant in naval machinery during World War II, and a shortage of the oil led to the engineering and development of canola oil in the 1940s.

The refining process often includes bleaching and deodorizing using extremely high heat and chemicals. The heating process negatively impacts ALA, a polyunsaturated fat, which is important for brain health. Hexane, a solvent that helps and improves oil extraction, is not a healthy item for human consumption. Most canola oil is produced from GMO crops.

Coconut oil, on the other hand, has a host of health benefits such as brain health, supporting neuron strength, and can improve
cognitive performance and reduce inflammation. Coconut oil also contains lauric acid, which can increase levels of HDL, high-density lipoprotein, the healthy type of cholesterol that may lower the risk of heart disease.

Coconut oil is antimicrobial, antibacterial, and may help with the immune system.

According to the website Healthline.com, coconut oil may also encourage fat burning. Because coconut oil is 65% MCT, it can function very similarly to pure MCT.